Tricia Lucus’s Diverse Ventures and Late Husband’s Musical Legacy Boost Her Net Worth
Tricia Lucus, Toby Keith’s wife of almost 40 years, is a businesswoman, mother of three, and a figure of noteworthy financial standing, possessing an estimated net worth of $10 million as of 2024.
Tricia Lucus is the wife of the late country music star Toby Keith. They dated for three years before getting married in 1984.
She supported Toby’s music career despite his worst financial struggle and uncertainty.
Recently, several country music stars paid tribute to Toby Keith during a special concert event called “Toby Keith: American Icon.”
This tribute concert was held at the Bridgestone Arena in Nashville and aired on NBC on August 28, 2024.
Tricia Lucus, The Founder and Creator of SwingDish, Crafted a Successful Career as a Businesswoman
Tricia’s involvement in multiple businesses and her late husband’s successful music career have contributed to her wealth, which is estimated to be around $10 million.
She began her career as an oil company secretary and later became a successful businesswoman with enormous financial success.
Over the years, she has been involved in diverse ventures with several family businesses.
She played a key role in the operations of Wild Shot Distillery, which produces Toby Keith’s Wild Shot Mezcal, and Show Dog Records, a record label.
Additionally, she managed Toby Keith’s I Love This Bar & Grill, a chain of restaurants.
Beyond these, Tricia founded SwingDish, a luxury golf clothing brand for women, which she runs with the help of her daughters.
Also, her late husband’s successful career contributed to her financial stability.
Regarding her family business, her late husband had a highly successful music career. He was also a restauranteur, a clothing designer, and a businessman.
Furthermore, the partnership between his record labels made him one of the wealthiest celebrities in the United States.
Tricia’s involvement in managing these businesses and her entrepreneurial efforts have helped her accumulate a significant net worth.
Moreover, Tricia Lucus also serves as the vice president of The Toby Keith Foundation, which aims to help children with cancer.
Despite her success, she continues to prioritize family and philanthropy.
Additional Information
- Toby Keith had an estimated net worth of over $400 million at the time of his passing.
- Tricia met Toby while working as an oil company secretary when she was just 19 years old.
- Toby and Tricia stated the “Toby Keith Foundation” in 2006 with the aim to help children with cancer.
